Get to know us
About Addinsight
Addinsight – Enabling Smarter Mobility Through Real-Time Traffic Intelligence
Smarter Mobility Through Real-Time Traffic Intelligence Addinsight was conceived to address a growing need for deeper insights into traffic data and movement patterns. Originally developed in 2011 as part of a major corridor planning study commissioned by South Australia's Department for Infrastructure and Transport (DIT), the platform was built on a foundation of approximately 100 Bluetooth field devices and integrated with existing traffic signal data to support business case development and traffic modelling.
Recognising the platform's growing significance and the need for ongoing support and expansion, DIT transferred ownership of the intellectual property to SAGE Group in 2021, and Addinsight Pty Ltd was created. For several years we worked alongside our former sister companies, SAGE Automation and Nukon, to deliver transport solutions to customers.
When Tetra Tech acquired SAGE Group in 2025, Addinsight was retained by the former SAGE Group shareholders. In 2026 the company was acquired by Addinsight's founders, Jonathon Rossi and James Cox, to continue the product's journey.
Today, Addinsight remains committed to its founding principles of openness, interoperability, and innovation. The platform continues to expand its functionality and compatibility, enabling a broader range of customers to harness its power for enhanced mobility, planning, and operations.
Leading the way
Meet the team
We can help you to plan how Addinsight can help you reach your transport goals. Our experience in technology, coupled with experience in the transport and planning industry, means we can work with you on an out of the box or customised solution that you can rely on.
From specialist input at early planning stages, to post-completion reporting, our team can work with you every step of the way to bring your vision to life.
