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Addinsight Solutions

Variable Message Sign Control

Addinsight enhances roadside communication by integrating with Variable Message Signs to display dynamic, real-time travel information.

This capability extends beyond motorways to include signalised corridors, helping road users make informed decisions and avoid delays.

How it works

Using a combination of live and historical travel time data, Addinsight predicts travel times every 30 seconds.

These predictions are tailored to the time of day and day of the week, ensuring accuracy even during peak periods. The system pushes updates to Variable Message signs via secure protocols, enabling timely and context-aware messaging.

Cars in motion at night

How Addinsight uses it

Addinsight's smart algorithms allow traffic authorities to display travel time estimates for any route within the network.

The system accounts for expected variations throughout the day and adjusts messaging accordingly. This improves driver confidence, reduces congestion, and supports broader network optimisation strategies.

Photo of busy road at night