Get to know us

About Addinsight

Addinsight emerged from a need to better understand traffic data and movement patterns.

The Addinsight platform was initially developed through the South Australian Department for Infrastructure and Transport (DIT) to provide traffic intelligence.

Acquired by SAGE Group in 2021, Addinsight is used by every road authority across Australia and throughout a number of locations in New Zealand.

In addition to supporting road authorities, Addinsight has developed a smartphone app that provides motorists with real-time updates on travel delays in the network.

Since joining the SAGE Group of Companies, Addinsight has expanded to support the growing needs of the industry and provide them with comprehensive tools to make better decisions.

Leading the way

Meet the leadership team

We can help you to plan how Addinsight can help you reach your Smart cities goals. Our experience in technology, coupled with experience in the transport and planning industry, means we can work with you on an out of the box or customised solution that you can rely on.

From specialist input at early planning stages, to post-completion reporting, our team can work with you every step of the way to bring your Smart Cities vision to life.

Paul Markwick

Head of Addinsight
Jonathon Rossi head shot

Jonathon Rossi

Head of Technology
James Cox head shot

James Cox

Product Manager
Paul Glover head shot

Paul Glover

Global Lead
Backed by the best

A global company

Addinsight is a dedicated software technology and engineering company owned by SAGE Group, a global company with a team of 600+ people over two continents.

As a specialist industrial services provider, SAGE combines the perfect balance of technology, process and capability to support clients on their digital journey. SAGE has an extensive transport capability backed by more than 25 years in the industry.